Creative Process

Hey Guys, Ali here!

So now you know a little about me and what I do, but do you know about my creative process?
(If you missed last weeks email, no worries, you can find it HERE)

Let me start by setting the scene:

My babies are all napping in separate rooms. I have a cup of coffee in had with my podcasts playing. My easel is out in the living room where I get the best natural light and my kid's high chair is now my painting table (don’t judge)

Now that we've set the scene…

The question is where do I start each painting???

I start with the eyes!
Prior to Scarce I did portraits (human, not animal) and my favorite part was always the eyes . You can see some of my portraits here. I think they are THE most important part the portrait. They give you insight on who they are. Now, I carry this same thought over to my wildlife portraits. I start each painting with the eyes and work my way out. 

To see more of my creative process find me on Instagram!

Talk to ya next week!

Ali

Welcome!

Just in cased you missed a week, here are the 4 emails I sent you!

Hi! It's Ali

Behind Scarce

Creative Process

Share Your Story

About Scarce

Hey guys!

Last week I shared a bit about who I am and about my family.
(No worries if you missed it. You can find it : HERE ) 

Today I want to share with you more about Scarce. Scarce is my way of raising awareness for endangered animals and telling THEIR story.

 I paint extinct animals in black and white and endangered animals with a bit of color (or 24k gold). The amount of color I add is proportional to the remaining species population. For example, before my little team of Armstrongs came about my husband and I jumped his  motorcycle and visited zoos across mid America. We took pics of endangered animals and donated paintings to help raise money for their conservation programs.  I painted a pic of Harapan for the Cincinnati Zoo. He was the last remaining Sumatran rhino in North America ( he is now in Sumatra helping save his kind). Since there are fewer than 90 Sumatran rhinos left in WORLD, the painting of Harapan had a very small amount of color added to it. You can see the painting HERE
If I'm painting a species with greater numbers I would add a lot more color to the painting. Make sense? 

One of the fun things we get to do through Scarce is give 10% of  sales to help fight extinction and the illegal wildlife trade.

You can also discover all the different animals I've painted

Can you guess how I start each painting? I’ll answer wondering minds next week.

Until then,

Ali

Freebie

Hi! It's Ali

I just wanted to take a quick sec to say hi and thank you for trusting me with your inbox. If we haven’t met before, my name is Ali Armstrong. I've been married to the love of my life for seven years and we have three kids; a four, three, and a one year old.

Being a mother of three, four and under can make life a little crazy sometimes (more like all the time!). I try to balance being a wife, mother, and artist to the best of my ability. Nap time is a crucial part of this. When all sleep, everything stops and I begin to paint. 

As you know I paint a series called Scarce. Scarce is my way to raise awareness for endangered animals and tell their story. I'll tell you more about this next week, but for now here is a FREE- downloadable mini print!

Thanks for becoming part of the #Scarcefam !

What's your story?

Hey Guys, It's Ali!

For the past couple of weeks I've shared with you a bit about me, what I do and how I do it.

(if you missed it you can find them HERE)

So ENOUGH about me! I want to hear from you. I love the community that Scarce brings. I’ve already had the pleasure of hearing some of your stories, but I know I haven’t heard them all. If you haven’t shared your story yet, please do! Share your story with me: here

I’m so jazzed to have you apart of the Scarce family and as part fam, you will get exclusive sales..Like this - use code : FAM to get 20% off your next online purchase!

Thank you so much for joining me these past 4 weeks.  Stay tuned for more email series like this one, updates on new pieces, shows, and sales!


Talk to ya soon!
Ali